My story
I was born and raised in post-Soviet Russia, an academically gifted and highly sensitive child.
At 22, I moved to Germany alone to pursue my master's degree in public policy and then a PhD in cross-cultural complex project management. The plan had always been to work for an international organization or to become a professor, but in 2010, I got introduced to coaching - an emergent industry back then.
I had always been philosophically inclined, coming from a family that valued personal development and spirituality. So experiencing coaching live was a turning point: I immediately knew that helping people unlock their power and live their purpose was the deeper meaning I was looking for.
I got trained as a coach, and started my career. My twenties were effortlessly successful - I won scholarships and awards, got coveted internship opportunities, and became the youngest Lead Trainer at an international ICF-accredited coaching school. I traveled the world delivering trainings and seminars, and started building my own coaching practice.
I thought I had it all figured out - but slowly, I began to equate my worth with my accomplishments. There was always more to study, more to become, more to prove.
Then my thirties arrived, and to my great shock, what was supposed to be the decade of crossing big career milestones and starting a family, turned into a series of profound initiations that made me question the very foundations of my existence.
Between 2016 and 2021, I lost all four of my grandparents, with whom I was very close, and my father - my role model and pillar of strength. After his death, I found myself navigating the legal chaos of inheritance, living between three countries, running a business - all as a single immigrant who had no support system and had to become a “strong independent woman” to survive.
I had done everything right - the degrees, the career, the business, the good daughter identity - yet it did not bring me the peace, the connection, or the love that my heart was longing for.
I had no choice but to go deeper, and at the core of it all I found the only source of strength that was not my own. I found God. And from there, I could finally relax into my feminine essence and recode my reality to reflect the values of faith, devotion, truth, beauty, and grace.
I have lived through many identities as a woman, unlocked and integrated many facets - the Healer, the Oracle, the Empress - but the one that brings it all together for me is the one I call the Woman of Glory. She is the mature feminine leader who has walked through fire and understood her true nature as the daughter of the Most High, the Vessel for her ordained calling.
I believe that the Woman of Glory identity is awakening in the world now.
If this resonates, I invite you to walk this path with me.
What my clients say…
“What sets Violetta apart is this rare combination: the courage to meet me exactly where I am, the vision to see where I'm meant to expand, and the mastery to guide that transformation with both precision and grace. In her presence, I've discovered layers of myself that had remained hidden, accessed potentials I didn't know existed, and stepped into expressions of leadership that feel both ancient and revolutionary. To work with Violetta is to be forever changed…not through force, but through the kind of witnessing that allows your deepest truth to finally emerge and take its rightful place in the world.” - Jennie, Canada
My work
I have always had two passions: the Feminine and purpose-driven business.
For a while, I made business success the main focus of my coaching work, and helped my clients - soulful, sophisticated female leaders, entrepreneurs, and CEOs - turn their brilliance into thriving businesses.
However, the Feminine kept calling. I have crystallized my own journey and experience of supporting hundreds of clients through their transformation into the Feminine Essence Framework - the new operating system I teach to leaders who want to build legacies without losing themselves in the process.
My approach, grounded in 14+ years of experience in the coaching industry, combines deep inner work, trauma-informed facilitation, ontological coaching, and faith-based mentorship.
Clients describe my style as: direct yet warm, fiery, insightful, and wise - with some wit sprinkled in for lightness. I bring both the depth of lived experience and the precision of pattern recognition. I don't soften hard truths, but I hold you with care as you integrate them.
I offer curated 1:1 and small group containers where we co-weave your next evolution. Working with me means bridging the spiritual and the practical. You won’t have to choose between your ambition and your essence, your power and your faith - you will be supported in building your legacy from your essence, with the Feminine and God at the center.
Fun facts about me:
I am a cat lady to the core (my feline companion Vanilla aka The Cat is the love of my life).
I need my flat whites as much as I need my daily morning walks.
I am a total Pilates princess. And yes, I do wear matching sets (and lots of beige).
My guilty pleasures are: reading romance novels, following beauty pageants, and watching aviation incident videos (ideally while eating pizza).
I divide my time between Cape Town (Soul home) and Berlin (business base for now).
Connect with me on Instagram @violettapleshakova
